Project by : Jack Hubbard, Jordan Luke and Russell Peters

Tuesday, 3 April 2012

Jack's evaluation questions

1. In what way does your media product use, develop or challenge forms and conventions of real media products?

Our media product seems to follow similarly and differently to a typical media product. Its conventions are similar in some features, including shots with the actors direct addressing the camera which is stereotypically used in rap videos, we did this because the band we aimed to emulate were rapping the song that we were impersonating. To help keep a quick and rapid pace, we used plenty of jump cuts after each slight pause in the recording to make it seem so much quicker in the video, these jump cuts also help us manage to keep the video and the song in sync with each other.
This was vital if we were to obtain a good music video from this coursework, or else all of our work would have gone to waste and looked silly. The Mis-en-scene was kept similar to conventional rap video, our setting was meant to be a "gritty urban area" which was similar to the video we emulated and to the majority of rap videos, it was also used to reflect the general content of the video. Unfortunately we couldnt do a lot to sort out the lighting situation whilst we were there, so we had to make do with what we had.
However, we altered the choice of costume which added the desired amount of humour into the video that we wanted. We went with a nerdy look instead of the chain-blinger look that's typically portrayed in the majority of rap videos which include rappers such as eminem and Jay-Z , it was influenced to me by the video "white and nerdy" by Weird Al Yankovic. But we based our work primarily on the Flight of the conchords as we created the video with one of their songs, the choice of costume was also influenced by our band choice as-well. Plus we added an extra couple of different settings that would help link to the comic appeal, overall this research seemed to prove very effective.

2. How effective is the combination of your main product and ancillary texts?

Our combination of the product and texts were rather effective overall, we created digipaks and adverts each between the three of us. The digipak featured cartoon animals of a rhinoceros and a hippopotamus which is significant because it relates to the song that we chose to emulate, it is also used to create a comical effect on whoever would purchase it, relating to what we are trying to portray in the video. Plus, it also has a parental guidance sticker to show its still a rap song and it might have some offensive words, just incase the target audience is accidentally mistaken for anyone under the age of 10, which is understandable with the pictures of the animals on them.
The magazine advert was created through a programme called wordle, it is a website which can create a fancy page with whatever you want to type into it. It also has choices of different backgrounds and colours to help create it. We decided to type in the lyrics of our chosen song and then the words mentioned the most in the song popped up the biggest on wordle, words such as "motherflippin", "hiphopapotamus" and "rhymenocerous" were the words that were mentioned the most on wordle which was what was to be expected and hoped for when we tried it.

3. What have you learned from your audience feedback?

From my audience feedback I have found out some information that proved key into helping us improve our video, it was shown at the epic festival all for other schools as well as our school to watch. Some positives that were pointed out were the dance scenes, the audience believed it fitted well with the music which was what we aimed to do. They also believed the camera and editing techniques were very good throughout with some visually pleasing scenery. However, because we didnt fully finish the video in time for the festival, we got some feedback about our ending that we used with an abrupt end to the song. So after this we put together our composed final pieces to add together our intentional final part of the video which was fixed and created to make the ending much better.
On the other hand, we did receive some criticisms about our digipak because it featured some spelling mistakes which we couldnt change when we noticed the errors, i felt i should have done the typing because i am a better speller than Jord and that way we wouldnt be having those problems. But they did feel that the main pictures and font were good which was another plus to take in.
We also posted both the rough version and the final version of the video on facebook and on youtube. Unfortunatly we received no feedback from any youtube viewers which was a shame, but we did get some positive feedback from our friends on facebook about the video with plenty of views which overall was a success.

4. How did you use media technologies in the construction and research, planning and evaluation stages?

Overall we used several types of media technologies to help throughout the coursework, the majority of this was compiled within the editing phase. We used Adobe pro to edit the video, to make sure it runs smoothly by cutting out any irrelevant bits and syncing the mouths to match the song, we were also able to change the motion of the video to fast or slow as well as the smoother slide transitions. Last year, we used windows movie-maker, which wasn't as advanced as Adobe pro, this means that this year we had a better chance of achieving more enhanced editing techniques and a better quality video.
The filming was compiled through a handheld camera as this is what we were restricted with as a school. We also had a tripod to help keep the footage steady and stable, this helped us massively when it came to the filming as we were commended on our camerawork by the audience feedback. We also created our own video diaries throughout the coursework to track our progress to record together, we then posted each entry on the blog to add as visual progress as well as all of the written progress that we have compiled and worked together on the blog.

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