Final Production Piece

Jordans - Digipack Booklet

This is the inside of the booklet. We have completed this in an animated comic style because we wanted to do something different to other CD booklets, where they just have the lyrics. We did the story of how our band became the Hiphopopotomous and the Rhymnocerous. Another reason we did this is because we had the idea that we could have the link and the intertextuality between digipack and the music video. We were going to do this by having this story being involed as a cut scene at the beginning of our video.

Jordan's - Digipack

This is our final digipack.

We chose the simple design because we wanted to make it comical, and the simplicities are suppose to be representative of our band, because we want to make our people look comical and the complete opposite to a rapper.

We chose the pictures because our song is about a "Hiphopopotomus, and a Ryhmenocerous"

and obviously these names are suppose to relate to the animals; hippopotamus and a rhinocerous.

We chose the green border because of connotations of grass and nature, but since they are rappers , i made it spiky. I added the border to make it seem more refined and more uniformed between both sides of the digipack. Once*

Magazine Advertisement

This is our advertisement for a magazine it was created on wordle and shows all major words from the song, in this case its the bands name 'flight of the concords' with the song title hiphopopotamus and Rhymenocerous with some funky lyrics like 'ha hahahaha' and motherflippin' which will give people a insight into the song. The advert also features a website hid in the wordle this means when people are looking through it can make them feel good when they spot it and they will then visit the website. Finally the genre of the band is comedy so the font itself looks fun, soft and jokey to complete the comedy look.

Wordle - Idea for Cd Cover?

We found a website app called wordle. On this website you can type in words or lyrics and the ones that occur more frequently are bigger and stand out more.

So our idea was to use this program for our Cd cover. Our initial thought was to type the lyrics into it and it came with an interesting pattern. However if we were to make this our Cd cover we wanted to involve the band name and the Cd album name, So we had to add in 'FlightOfTheConcords', 'Hiphopopotamus', 'Rhymenoceros' and 'motherflippin'

We added these in because these are the words that we wanted to stand out above the rest.

However, our only problem was with sizes, and we found that sometimes it became a bit pixelated, however Russell and Jack can go into their photography class and sort this out.

The example that we wanted is this:

Jacks Digipack

This is my attempt of a digipack that i decided to do, I decided to have the front with the two main characters together rather than on separate sides, this is to show they have a tight-knit relationship as they are a band duo. For the back, i decided to have the character "Steve" on the back to show he has some involvement within the video, the photo portrays the expressions that he has to express during his part of the video.
I also decided to change the colour of the font for either side as they both are the relevant stand out colours. The red on the front is the most relevant colour as it is typically the most stand out colour out of any other, the titles need to stand out so the customers can instantly spot it from the shelves. Whereas for the back, the white writing is the most relevant to stand out mainly because the background and white writing complement eachother very well.

Russells digi pak design

My design for a digi pak features the same or near enough the same cartoon rhino and hippo as the others this is because it was universally decided that they fitted the comic rap genre we we going for. The font reminds me of back to the future which has gone down in history as an epic film so I'm hoping using the same font will have the same effect on the CD cover also it has a soft comic appeal to it which also suits the genre of the song and the pictures i have used.

On the front of the cover i have included the bands name and the name of the singles being released so that in one quick glance any potential buyers will now everything they need to which is the song and band.Although one bad point the song name hiphopopotamus vs Ryhmnocerus is at the bottom of the cover but the pictures are opposite there respective names which could cause confusion, on the other hand the hippo and rhino look obviouslydifferent so it should be ok. On the other hand its the rhymnocerus that starts singing first so is therefore on the left hand side or the side you would see first (because itis read/ viewed from leftto right). the back of the cd cover features the "backstory" that jordan made describing the situation and why they came to write this song it also features the rear end of a hippo which relates to the comedy side of the song and its also the back of the c.d. cover as well as the hippo.Finally it has all the barcodes and parental guidance sticker things . this was because the barcode is needed for sales and parental guidance because it may feature lyrics which could offendlso has the copyright symbol to show poeple that it is copyrighted and cant be duplicated. the sony label features on both the front and back cover so people understand which company produced the music thus increasing sony's popularity.However i could not draw the images because i cant draw and i couldnt use the images from google because they were taken images and couldnt  be used.

Editing Problems we are facing

After constructing our rough edit on i movie we are now looking at doing the final video on adobe pro. However we have encountered many problems, such as certain clips are being cut short and some are going missing altogether. Plus we tried to move video clips over from imovie to adobe but the sound was no longer there, despite the sound not being important it is used to help us link up there mouths to the words. We also tried to move the music file across but it was at this point that it just froze up and wouldn't work at all.

In the end we decided we are going to start again and upload all the clips with sound and uncut and use the rough edit as a guideline to what clip to use and where to cut it.

Epic festival feedback

We received feed back form the epic festival, the place we previewed the rough draft of our music video. We have been informed that we have a great intro as well as a good timing for the dancing that fits in with the music. Furthermore we were told the steve bit was good and made for interesting viewing however the ending wasn't the best although this being only a rough draft will be fixed by the real music video.

Rough draft for Epic Festival.

This is our rough draft, for epic festival. However our teacher came to us on the 9th of november and told us the audience of the epic festival has changed to 11 year olds. Therefore we have to mute some profane words in the draft we are using. We have done this by muting it, and exporting a new video.

Featured below, very similar however sampling the clean edit.

Diary entry 3

Diary entry 2

Locations, actors and set filming.

Locations, actors and set photos. on Prezi

Diary entry 1

Story Boards

Jordan Luke's -

Jack Hubbard's -

Russell Peters -

kaiser chiefs digi-pak analysis

The front cover of the kaiser chiefs album "employment" features a quote "box full of tricks" the box is meant to be the album case commenting how good the music is "thrills for all" and box of tricks, a box of tricks is useuall associated with magic or games that are typically used to amuse people.

The illustration is what looks like a box that has been covered in snakeskin or snakeskin paper . Snakeskin is synonumus with the extravagant and special in this case it can be showing that inside the "box full of tricks" is going to be special.

The rear of the cover shows the useual barcode and copyright statements aswell as the records featured on the album however this CD also features the bands website and uses this as extra advertising and increase traffic to the website where they may have other ways to part fans from there money on merchandise.

Inside the digi-pak are the lryics to each of the songs this is not disimilar to digi-paks from other bands, this gives the cd owner or listener a chance to sing along or read them until they now the words. You know you've made it as a band when poeple can sing along to your songs.

Towards the end of the booklet is board game squares and fake money relating back to the cover and the box full of tricks it also introduces the members on a set of cards, it gives us there names and there role in the band. Being on the cards that are in the box is suggesting that they are the tricks inside the boxand listening to them will provide the thrills for everyone.

Digipack Analysis - The kooks: inside in the inside out

The Kooks:

Inside in inside out is an album by the band The kooks.

First think we notice is the contrast between the album title, and the rest of the cover, because of the colour. This contrasts gives a good eye line of sight, and almost make the reader read the album name before they even read who it is by. This maybe shows that this is one of their first albums, when the Kooks were not as famous and well known as they are today.

Dispite the one red title, the rest of the album is black and white. This colour scheme makes it seem more sereal, and make it look more like a freeze frame. This effect gives the audience the feeling they are watching the band play and/or practise thier songs. This gives the audience that sense of voyeurism, because we are looking at the band without them knowing.

Although the majority of the band members are shown waist high, the shot used is actually a long shot, because the drummer is in the shot just at the back. This shot is important because it shows power within the band. The arrangement of the band is key because stereotypically and conventionally the band members are put in order of superiority. For example singer at the front, and drummer at the back. This album has more or less stuck to this convention, however it is not clear who the lead singer is just by looking at the album cover. One is lead to assume though that the two at the front are the two lead singers / guitarists.

The mise-en-scene in this shot is very minimal. Only things shown is the band members holding their instruments and one speaker in the middle of them. This gives the impression that The Kooks are all about the music, and not a fake band that is overly branded, but obviously this is the brand.

Another fact is that you cant see most of the band members faces, it is covered by their hair. This is not only their image and style. It could also represent a fact that they may be the 'any person'. These band members could be anyone, even the audience. This could make the audience feel more of a relation between them and the band, and connect on a more personal level.

digipack analysis- feeder: echo park

In this album cover by Feeder called Echo Park, the main shot is comprised at a high angle of the band and the audience being looked down on which also shows the rest of the background being set in the snowy mountains, with the sunset behind the mountains set with bright yellow and orange colours. The mountains are arranged into a shape which will make their music sound like its echoing, signifying the title name echo park.

This could also signify its concert being played in somewhere completely different which would make them and their music stand out from anyone else's, making it seem like it will possibly echo into them forever.

The title name is positioned in the top left hand corner to contrast with the darker sky colours with the colour of the title similar to the snowy mountains with a thick bold title for the title signifying the thickness of the snow.

The narrative picture shows that they are already well known as a band so they don't really need any further promotion of themselves, then again this is their third album so its pretty likely that they dont need to and their probably popular enough at the time anyway.

Digi-paks

A digi pak is the printed information that you'll will receive upon the purchase of a CD informing you of the tracks that the CD contains and also any copyright policies that the purchaser should be aware of as well as in some circumstances the digi-pak would contain lyrics to the songs or for example of the killers with "day & age" the digi-pak contains illustrations of the artists this also goes for the pigeon detectives who only feature pictures of themselves and their instruments.

record label: sony music entertainment

The music record label we have chosen for the Flight of the Conchords will be sony music entertainment. The reason we have chosen this record label is because it is the second largest music company out of the big four music companies, it is owned by sony cooperation of America which is the american version of the original Japanese Sony cooperation. Artists such as Alicia Keys, Foo fighters and Calvin Harris are all signed onto this company. The picture below is the logo for the sony music entertainment. We feel this is the type of company that would generally take on the act we are trying to portray for our project overall. So for these reasons we have decided to choose this record label.

Website Discussion

Websites for bands now have boomed into a new era with the ever-growing universe of convergent internet technology. Websites now have begun a new marketing and distribution strategy, which in modern day societies, needs to be and appeal and exiting connecting to a broader audience.

Many bands have incorporated such things as "like", Which is a link to the social networking site Facebook. This is a brilliant strategy because hundreds of millions of people use Facebook, including ourselves. There are other likes such as twitter, and youtube. And in the example i will be talking about in a second, They have a link to Itunes which takes you straight to the link to download their new album.

My example here is again from The Kooks (thought i would follow a trend). The Kooks website is a prime example of how convergence and synergy have come together to create a great marketing strategy.

When you first enter the site, you are greeted by a banner which takes up pretty much the majority of your screen. The banner actually alternates between 3 pictures, two of which are of the band. However the other one is of an up-coming concert the Kooks will be attending.

The second thing you can notice is a video that does not play automatically. This is just below the banner. This video is a song of theirs. This is a good idea, which many band have incorporated into their websites. A really goodexample of this is the first website White Lies ever made. their website literally only consisted of a song that played automatically as soon as you went onto the website, literally nothing else apart from a black screen. This caused massive hype and wonder for the band before they launched themselves, and have now got a proper website advertising themselves like other bands.

Finally, at the bottom of the webpage you have all the latest news of The Kooks and what they are up too, which is up to date. And also you have a link to their blog. The use of a blog is a good idea because the band would constantly report to their fans, making the relationship with their fans more personal.

advertising

Artists use varying methods, these days particularly with the internet cyber adds are becoming more popular such as a banner ad on a you tube video of Rihanna already popular artist whose video has racked up a total of almost 100 million views that means that the banner ad featured just under the video would of had at least 100 million people view the add with half as many actually following the link from the advert. Youtube also has an advert at the start of a video which means anyone wanting to view the video will have to watch the advert therefore being forced to view whatever is being advertised.

This is a good method of advertising because of the sheer amount of people who would have viewed the advert therefore getting publicity.

Intertextualities

An Intertextuality is where you bring ideas,previously used in other media texts, such as films/books/life and you bring them into your product. For example Blink 182 used lot of intertextualities.

They are mainly used to make fun of other things, and too make their product more humorous. However they can also be used to relate to the audience on a deeper level, maybe even to connect to them on a more intelligent level, and only some may get the hidden pragmatics. Clever Comedy.

We are thinking on including intertextualities mainly for the humorous part of it. Examples we have discussed are making fun of some famous music video's and artist such as Britney Spears, Tempa T, and Bob Dylan's music video which involves the lyrics being on the cards. We want to include these Intertextualitys to make the video more entertaining.

Music Video Conventions

Camera Shots and movement:

Music videos tend to include many long shots, close ups and medium shots. This is primarily used to create emphasis on the artist/band, locations and emotions portrayed by the characters. Another way close ups are used is not to just see the artist, but to reflect the words of the song to the lips of the artist.

Movement of camera's are used to follow and trace the artist/band. some examples of movements include tilts; The tilt shot is similar to the pan shot, but the tilt shot moves vertically instead of horizontally, they are often used to show the vertical significance of something. A pan shot involves moving the camera horizontally to the right or left. With this technique you can track an object or follow any type of movement. Thirdly are tracking shots, tracking shots involve the use of dollies to pull the camera around a scene. A tracking shot can be done hand held, using a steady cam, but they are more commonly shot with dollies.

Mise-en-scene:

This refers to the arrangement of performers and props, and what the setting and artist/band looks like. A mise-en-scene varies between each genre of music. For example rap music video's would wear flat peeks, and track suits, whereas an rock band would focus more on the guitar and the music playing, and they would perhaps be wearing skinny jeans for example.

Editing:

Jump cuts are used often, predominately because it allows sudden change of narrative. Also special effect are used, such as fade and dissolve, to create a better effect. another example could be cut aways, to show a extra layer of greater detail.

Lighting and sound:

Some music video's are black and white, because they want to give that effect. however some are overly bright, because of the point they want to put across to the audience.

Sound in a music video is mainly vocals and the music, however there are some examples were the music video is actually a short film, such as Michael Jackson's Thriller.

Props:

Props are normally associated with the genre, such as a rapper would wear a gold chain, and maybe sing into a mike, whereas a rock band would have all their instruments to play on.

Asking permission for song use

We have sent an email to the band that constructed the song that we are thinking of using. We have stated that we will not gain from using the video and it may be published but for private viewing only ( for whoever will be marking the blog) hopefully we will soon get a reply from the band ( we tried to send to the management as well however the email kept 'failing to send' ) .We will post a post to let you know how it goes.

Song Choice, and Lyric analysis/lyric representation.

Flight of the Conchords is a Grammy Award-winning New Zealand comedy duo composed of Bret McKenzie and Jermaine Clement. They have released 4 albums, and have three television series with HBO. However there first opportunity was with BBC radio 2. They're also known as Also known as Rhymenoceros (McKenzie) & Hiphopopotamus (Clement).

We have chosen the song, This song is featured in their series, episode 3:

'Flight of the Conchords. Hiphopopotamus vs. Rhymenoceros'

Lyrics:

I'm the mother flippin' Rhymenocerous
My beats are fly and the birds are on my back
And I'm horny
I'm horny
If you choose to proceed you will indeed concede
Cos I hit you with my flow
The Wild Rhino Stampede.
I'm not just wild, I'm trained,
Domesticated
I was raised by a rapper and rhino that dated
And subsequently procreated
That's how it goes
Here's the Hiphopopotamus
The hip hop hippo
They call me the Hiphopopotamus
My lyrics are bottomless
They call me the Hiphopopotamus
Flows that glow like phosphorous
Poppin' off the top of this esophagus
Rockin' this metropolis
I'm not a large water-dwelling mammal
Where did you get that preposterous hypothesis?
Did Steve tell you that, perchance?
Steve.
My rhymes and records they don't get played
Because my records and rhymes they don't get made (^)

And if you rap like me you don't get paid
And if you roll like me you don't get laid.
My rhymes are so potent that in this small segment
I made all of the ladies in the area pregnant (^)

Yes, sometimes my lyrics are sexist
But you lovely bitches and hoes should know I'm trying to correct this.
Other rappers dis me
Say my rhymes are sissy.
Why? Why? Why? (*)
What?
Why exactly?
What? Why?
Be more constructive with your feedback, please. Why?
Why? (*)
Why, because I rap about reality? (^)

Like me and my grandma drinking a cup of tea?
There ain't no party like my nanna's tea party.
Hey! Ho!
I'm the motherflippin'
I'm the motherflippin'
I'm the motherflippin'
Who's the motherflippin?
I'm the motherflippin'
I'm the motherflippin'
I'm the motherflippin'
Motherflippin'

Initial ideas we get from the lyrics alone:

• Awkward movements and ridiculous dancing
• plenty intertextualities, making fun of famous music video's and films
• Mise-en-scene very dirty? representative of the "street"
• Costume, maybe not that of what a rapper would wear, mainly because we want it to be humorous, and therefore we might have to change the rapper stereotype.
• In some places, long shots, for example the parts annotated with (*). And shorter shot lengths for the more faced pace part of the songs, annotated with (^)
• Medium shots, too see the band.
• Panning shots, make reference to Eminem?

Target audience:

The target audience for this music film will be both sex's from teenagers up to the middle aged as they are the people who will understand the intertextually within the film and also find it funny any older or younger and they wont understand nor will they find it funny. Our target audience are those who will appreciate it the most . Just totally average people who enjoy watching comedy programs and also enjoys watching live comedy performances as the band we are focusing on also perform live which is an alternate way of watching them.

Genre:

The genre we are doing is rap comedy. This is because the song is actually a rap song, however since it is a humorous song it's clearly part of the comedy genre. It would typically be under the genre of Hip-hop/ Rap as this is the type of category the song comes under. But however, the comedy value of the lyrics and visuals make it come under the comedy type of song as well, so overall we believes it comes under two song categories.

We chose this because we wanted to make a parody music video, which entertained our audience by making them laugh and we believe this is the type of song that can maintain our desired target.

Group Discussion - focus group

From this we learnt that we have to directly target our audience and our target audience wanted to understand how this will be different to other videos. A way of directly targeting an audience will be through our use of intertextuality from other media texts that are aimed at the same target audience.

Categories of music videos

1. Performance

Features the artist in most of the music video, supposedly the easiest type to film on a restricted budget. An example is "best of you" by Foo Fighters.

2. Narrative

It mainly contains a video that attempts to tell a story which normally contains actors and would relate to the lyrics of the song. It tends to be popular for a song that features in a movie and scenes will be cut into the video from the film.

3. Concept

Based on just one concept or idea, these videos are normally unusual or utilizes a particular filming technique. Its not usual to get a video thats completely conceptual. "monkey drummer" by Aphex Twin is a good example.

Most videos dont just have one set type of video. Usually videos will have a mixture of these elements such as a performance by the artist alongside some narrative footage. For example ‘Black or White’ by Michael Jackson. The first part of the video is a narrative, followed by a performance section then a conceptual section where the faces of different people change from one to another.

Convergent/Synergy Media

Convergent ways of distributing and exhibiting media is good, especially for the music industry, the music industry uses television and live shows to sell there music.

One of the best examples is flight of the concords, they have used convergent medias to sell themselves as actors and musicians.

They do live shows such as the one below. this live show is a good idea because it is a first take on their song.

However, they also have an ongoing series, which is in series one at the moment, in america. The show has also broadened to england, because Jordan watches the series.

The series is a new an innovative idea onto how to exhibit their music. Each song in the series is similar to the live songs, but not exactly the same, the must has almost been more televised, to make it more interesting and less interactive with an audience, because it is a television show.

Flight of the Concords are on of the first bands to do this in a successful way, and not have their song just as a backing song to a movie/program.

And of course another way they are selling themselves is with their record album.

This use of synergy and convergence is something we would like to imitate, because it broadens our target audience, and allows our song to be distributor better, and more effectively.

Research into record labels: EMI

EMI (Electrical and Musical Industries) were formed by Columbia Graphophone company in 1931. It led to forty years of successful electrical engineering with a man called Alan Blumlein creating research into stereo sound recording. After World war 2 EMI employed analogue computers for broadcasting and providing the first transmitter for the BBC.

It also opened up the recording studios in London on Abbey Road with loads of artists firstly coming along to test their pieces of music. In 1990 EMI lost their rights for Columbia to Sony Cooperation of Japan. EMI also bought virgin records from Richard Branson in one of the highest deals ever made.

In 2000, EMI and stream-waves made a deal for EMI to have their songs digital format for users to stream on the internet, this was the first time EMI have ever streamed their music online.

Robbie Williams signed a 6 year deal from 2002 to 2008 being paid £80 million which became the second biggest music contract of all time after Michael Jackson.

Apple launched a suit against EMI for not paying their music rights when advertising their music on Apple itself, being sued roughly £50 million.

In 2007 EMI announced it would launch their music on DRM free formats which will roughly be £1.29 per track sold.

Then in 2009 EMI attempted to by Warner music group but failed to buy them out.

Questionaire Results

In what way do you listen to music?:

We asked this question because we wanted to get an insight into the importance of a music video. and we found out that the majority of people listen to their music on their ipods.
There are many variations of ipods, ones which don't include a screen and have no visual to play along with the song. However, there are others with a green and are designed to have videos played on them. We also found out that a lot of people listen to music online, for free, so we could have our song free online, and build hype for our band/

Do you prefer listening to music with or without a music video to accompany it?

Wether or not people listen to music video's is important because we wanted to know if we wanted to make a website as well as a music video to reach a broader audience that don't listen to music with music video's and prefer it without a video.

How do you get your music?

we wanted to find this out because we wanted to know how we could reach and distribute our song and video.
we found that people use itunes, which is one of the main ways to get music. However, we also found that people get there music for free, or illegally. And we don't really want our music and video to be downloaded illegally, so we may think about making this one song free, and then if we were to make another music video, or sell other songs, we could charge for them. Mainly because our first song built up hype.

What is your favorite music genre?

From this question we found out that the majority of people like indie/rock music, so we will try to fit into this audience.

this is because it is kind of mainstream, but not massively, so we may try to reopen and re market the indie music genre.




Where do you watch music video's?

We wanted to find this out because we wanted to know were to post our music video in the future, and maybe even where to advertise it.

we found that the priority of people watch them on television or on youtube, which are the two biggest ways to put a music video.

we will most likely put it on youtube.

In a music video do you prefer to watch a story unfold, or the band play the song?
We were stuck on wether to do a music video that has a narrative, or one that just has the band playing.

so this helps because we found that most people like to watch a music video with more o a narrative, because they said to me afterwards, that its interesting to see the story unfold in front of them, and lets them put an image to a song.

Textual analysis - example: watch the sun come up

The song ive analysed is a song by Example called "watch the sun come up" in the video the majority of the shots are either medium shots or close up shots of the man. There was also alot of two shots of the man and woman together signifying the relationship they shared whilst being on the holiday they were on. The shots are positioned at a variety of angles in the video such as a couple of quick dutch angles, a slow paced shot in behind the man and another of the man and woman together linking back to what was mentioned about the relationship they shared on the holiday.

Half of the video was animated signifying the story that the man goes through and it mainly seems to come up when it changes scene from england to the holiday he was on with the foreign woman.

The overall editing of the shot is set at a quick tempo due to the length of the camera shots being very quick, the shots are roughly either 2 or 3 seconds long or sometimes even just 1 second long. This signifies how Example's life has flown by very quickly and the cartoon mode shows the contrast between the life he lived on the present day in england and the holiday he went on abroad with the foreign woman that he shared a romance with.

In the mis-en scene, the woman is wearing a red dress in the club with the rest of the people to show that she stands out from the crowd and once it goes into the cartoon mode its just her red dress that stays in colour and flashes to someone else in england wearing red signifying thats his main memory of her and its imbedded into his mind.

Textual Analysis--Nickelback 'Rockstar'

The song i analyze will is Nickelbacks 'Rockstar' this video is constructed mainly in medium long shots with a few slow zoom in shots of both random and famous stars lip syncing along with the lyrics of the song.

Most of the scenes filmed are with girls this is because the song is describing the lifestyle of a rock star. there are also famous people in the video such as kid rock and nelly furtardo to add star appeal furthermore members of OCC and the playboy mansion as well as other bikini clad girls with"Beach Blonde hair " which are often and stereotypically portrayed as being a part of the rock and roll culture.

The reason why the directors have used random normal everyday people is because it is commonly said that everybody idolizes the rock and roll lifestyle, also a lyric within the song "we all just want to be a rock star" connoting that everybody from countries all around the world would like to be a rock star and star in the video.

The mise-en-scene consists of random locations but also consists of places like bars, bike shops, Record halls, large houses and the back of limousines the props or cloths are also random with the people they met in the streets but some of the actors are wearing leather cowboy jackets and hats with facial hair and long hair also a common trait in the rock and roll culture furthermore in one scene it features a man destroying his guitar as made famous by the who and is also a very strong tell tale of rock and roll and rock star-ism

Textual analysis - Blink 182, All The Small Things

All the small things by blink 182 is not a funny song, and does not have humorous lyrics at all. However there image as a band is funny comical and some of the less serious indie band out there today. Most if not all of their videos includes some type of anecdote, or intertextuality that is there to copy and fun make fun of another band image in their music video, For example this video primarily makes fun of boy band such as Westlife, Back Street Boys, and Christina Aguilera's Genie in a Bottle. These intertextualities are the plane scene, and the shot where it moves from a close up to a media shot to reveal that he is on a toilet. this is westlife because they have over exposed shots, and blink 182 have tried to show this. The shot where all 3 band members are on the beach, surrounded by the sand plants, is where they are trying to refer to Christina Aguilera because in her music video she does exactly the same, but obviously not comically.

Most of the shots that have Blink 182 playing in are long shots, because it has to involve al of the band members and also the crowd behind them, however the narrative parts include various shots, and shot lengths, Bt primarily media shots because it fits the band in, but not all of them.

The primary mise-en-scene in the music video is Blink 182 surrounded by a crowd of people, playing there song. This is a convention of most indie/rock band because being renowned and loved by women is an stereotype of a rock/indie star. however this video subverts the conventions and makes it more comical by adding shots such as the naked man, and the man in the banana suit at the end, also the close f up the dog holding a "travis" sign.

The editing in this music video is very regular, the shots range form 2 seconds to 4 seconds. This shot length gives the impact that it is quiet calm, and its not rushing to get to a new shot to entertain the audience. This may be because the video is a funny video, and it may not need to be keeping the audiences attention because it is doing so with its humorous characteristics.

Finally, the transitions between shots varies, sometimes it is a white flash, and sometimes the shot swipes of too the left, and some normally shot cutting. this effect gives the intertextuality ofd other band again and trying to connect and give reference to the other music videos there and referring to in the video.

Furthermore, the camera movement in the music video varies from a still camera, to panning and tracking shots. the still camera is for shots like the shot where the band is lying on the beach eating flowers. this effect gives the sense of calm, and relates to the sound at that point because there is no singing, it is an instrumental part, which doesn't have much pace to it.

The tracking/panning shots are used for shots such as when they are dancing, it pans to the left, and the band member looks directly at the camera (a convention of music video's). This panning shot gives a sense of movement, like we are dancing with them, and the audience is more involved in the music video. It could also maybe show that we are part of the crowd, because in the shots were there is a crowd we are in front of band, and are watching on at them. This shot could mean that we are supposed to be part of the crowd, and that we are a fan.