Convergent/Synergy Media

Convergent ways of distributing and exhibiting media is good, especially for the music industry, the music industry uses television and live shows to sell there music.

One of the best examples is flight of the concords, they have used convergent medias to sell themselves as actors and musicians.

They do live shows such as the one below. this live show is a good idea because it is a first take on their song.

However, they also have an ongoing series, which is in series one at the moment, in america. The show has also broadened to england, because Jordan watches the series.

The series is a new an innovative idea onto how to exhibit their music. Each song in the series is similar to the live songs, but not exactly the same, the must has almost been more televised, to make it more interesting and less interactive with an audience, because it is a television show.

Flight of the Concords are on of the first bands to do this in a successful way, and not have their song just as a backing song to a movie/program.

And of course another way they are selling themselves is with their record album.

This use of synergy and convergence is something we would like to imitate, because it broadens our target audience, and allows our song to be distributor better, and more effectively.