Voyeurism and Mulvey Theories

Voyeurism:

We, as an audience watch the people on the film, without them knowing. this really as an audience we always do this.

This relates to a music video because we watch the people in the music video, predominately if its a story, but you could also argue that we watch the band play and they don't know. This is because sometimes they are on their own playing, and we are their only audience and we are watching them play, and they want us to watch them play.

Mulvey's theory:

Mulvey was a feminist, she believed that women were objectified and only there to be seen in film. She says that women are either the madonna or the whore, this basically means if woman is seen as a Madonna she is a wife, or a house wife, someone that is there to not be seen as an attractive figure the everyday mother appearance. Whereas a whore is there to be looked at, she is the woman that all men fight for.

Obviously this was in 1975, and might not relate to modern times. I would say, women may have more involved roles, and be the hero's sometimes, but they are still objectified. Take rap music videos for example, women are in there to be the singers woman, they are the "property" of the singer, and they are only there to be aesthetically pleasing. but again that does not mean every music video does this.

Tenuous link: in our music video we wanted to and have included a woman. However the woman is in fact a grandmother, and not a sexual image, Therefore we have made her unattractive. She was also played by Jordan. We wanted to make her unattractive because of the lyrics - Grandmother, and also the fact that the music video is focused on the two males. and we didn't want the focus to be shifted towards an attractive lady.

Why do they relate?

We put these two together, because we felt that voyeurism and mulvey's theory of objectivity relates in music video's, and that who your actors are play a massive part of getting your audience to watch the music video and listen to the song. Not only women, men are objectified more in modern days just as much as women. Sex sells. If we have an aesthetically pleasing cast, which people would like to watch, we may have grasped our audience better.

In our video we never properly had these needed to use as we felt they were slightly irrelivant. But we could say the hiphopapotamus' behaviour was marginally provocative in the video which slightly reverses the role in a sense.