Dyer's Pop Star Theory

A true pop star does have a lasting significance, and has "brand awareness" amongst a wider market over a period of time. A good example is Madonna who has constantly revised and modified her image for example being blond at one point, and then a week later completely re-branding herself as a brunette. She is very ‘brand aware.’

1. Stars as construction

Stars are constructed, artificial images, even if they are represented as being "real people", experiencing real emotions. This is certainly true in pop music industry as the construction of bands and artists is not even hidden from the public anymore. Each pop star has a persona that they will withhold and be known as. For example lady gaga, she is branded as an eccentric and someone that wears ridiculous clothes, and it works for her!

In our music video, we want to do this for our actors. We are hoping to have one looking awkward, whilst the other being more humorous as he has the funnier lines. Also because they are our friends, we have picked them because of there personality and they are similar to that of the characters we had in mind.

2. Industry and Audience

Stars are manufactured by the music industry to serve a purpose — to make money out of audiences, who respond to various elements of a star persona by buying records and becoming fans. Purely there to make money.

This is more for the music industry, and seeing as this is a school project, we are not in this process to make money, but to serve the purpose to educate ourselves.

3. Ideology and Culture

Each star has their own ideology and culture, and they will only promote these ideologies. These come across in image, or even music. But according to this theory, they will come across in some way.

We want our actors to come across in a certain way. Though our lyrics convey a certain ideology anyway, so we want to incorporate and represent these in the images too.

4. Character and Personality

A star begins as a "real" human, possessing gender & race characteristics, and existing against a 'socio-historic' background. The star transformation process turns them into a produced stereotype, but the stereotype has a foundation in the "real" human.