Dick Hebdige Popular music theories

Hebdige argues that consumption is an active process in which differences in audiences social and ideological construction lead to different readings of the same cultural products.

The audience are free to resist the power of large companies by ignoring and undermining them. this makes the audience become a subculture.

large companies will try and compensate by providing products that appeal to the subcultures.

The audiences must then decide wether to accept these products or to resist them.

How this relates to us-

Flight of the conchords isnt a mainstream band so when people are resisting the power of large companies it is flight of the conchords who people will revert too and it is the audience that will have to choose between flight of the conchords or the products that large companies are producing.